Optimizing Campaigns through Split Testing

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Digital marketers are constantly struggling with ways to improve their ad and landing page performance. The key to improving click through rates and conversions lie in understanding what works and what doesn’t. Once you know what works, you can leverage these elements for your marketing campaigns. At the same time, you can learn from your failures to ensure you’re implementing more efficient strategies in the future.

But how do you know what resonates with your target audience? What encourages engagement and delivers the results you’re looking for?

Split testing gives you the opportunity to test different elements of your ads and landing pages to learn exactly what yields the results you’re looking for.

Not sure how to get started? This informative guide will:

  1. Provide an in-depth understanding of what split testing is
  2. Explain why split testing is important for your digital strategy
  3. Outline the different elements you can split test for both your ads and landing pages
  4. Highlight popular split tests being used right now by recognizable brands
  5. Give you the tools you need to start your own split tests today
BONUS:

Our educational guide includes a Split Test Reporting Sheet so you can track your split tests and record your results.

Download this guide by filling out the form on this page