In the last decade, mobile devices have revolutionized the ways we connect and consume media. The rise of mobile-gaming has been a direct result of mobile devices enabling gaming content consumption anywhere, at any time.
The mobile-gaming industry is quickly growing, so much so that in 2014 alone this market grew 42% over the year before. If this growth trend continues, the mobile gaming industry is predicted to reach roughly $40 billion by 2017.
It’s clear that mobile-gaming isn't expected to slow down any time soon. This report contains data to demonstrate how top advertisers are competing and dominating in this category.
Read on to uncover the strategy behind top mobile-gaming brands Clash of Clans, Clash of Kings, and Candy Crush: Soda Saga.