WRW Update: NEW Filter Advertisers By Category

Posted by WhatRunsWhere on October 21, 2013
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Looking to gain an even better understanding of what your competition is doing with online and mobile advertising?

We’ve made it simpler than ever with our NEW Category Advertisers and Category Publishers tabs.

Having Category tabs gives you the power to now see your competition’s competition! How you might ask? By simply displaying all other relevant advertisers that occupy the same vertical as the advertiser in question.

For example, Ford belongs to the “Autos and Vehicles/ Makes and Models” category, therefore all other advertisers from the “Autos and Vehicles/ Makes and Models” category will be viewable from this tab.

How To Use This New Feature:

The Category Advertisers or the Category Publishers tab is located on the left side of each advertiser profile.

Here you will be able to view all relevant advertisers or publishers that occupy the same vertical as the advertiser in question.

As well, you can get an ideas of Campaign Duration with a filterable value given to each company derived from the cumulative durations of their display advertising campaigns. The higher the Campaign Duration value, the more prevalent the advertiser or publisher is in the vertical they share with the searched advertiser.

Monitoring what even more of your competition is doing just got easier.

Give these features a try and tell us what you think in the comments section below!

For more details about this feature and others, click here.


Topics: Competitive Intelligence, WRW Update


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