Who Placed It Best? SurveyMonkey vs. SurveyGizmo

Posted by WhatRunsWhere on July 29, 2014
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Online surveys are an incredibly efficient marketing tool. They help marketers learn more about their audience and gain real-time and immediate feedback about their products and services.

Two of the most popular online survey software providers are SurveyMonkey and SurveyGizmo.

Check out the ad strategy behind these two online survey platforms to see who placed it best …


Prevalence Score: 5001

Top Ad:surveymonkey top ad

Adstrength Score: 38,370 pts.

Top Traffic Source for this ad: www.freetech4teachers.com

Landing Page for this ad:Screen Shot 2014-07-22 at 4.45.44 PM

(Note: Landing page is their homepage)

Top Mobile Ad:survey monkey top ad

Adstrength Score: 150 pts.

Top Mobile Traffic Source for this ad:  Pocket Geometry Free (Android App)


Prevalence Score: 1673

Top Ad: Screen Shot 2014-07-22 at 4.56.18 PM

Adstrength Score: 79 pts.

Top Traffic Source for this ad: www.thewindowsclub.com

Landing Page for this ad: SurveyGizmo Landing Page

(Note: Landing page is their homepage)

No mobile ad data was found for SurveyGizmo

The winner of this round: SurveyMonkey


While SurveyGizmo certainly had some clever ad placements with their text ads, they were no match for SurveyMonkey. Between having years of success with multiple traffic sources and an aggressive mobile strategy, SurveyMonkey clearly takes the lead.

As well, when looking through the chosen traffic sources for both advertisers, it was clear that SurveyGizmo is still testing what works for them. Their longest ad placement was 180 days while SurveyMonkey has many traffic sources that they have been using for almost 3 years.

One major improvement that both these advertisers could incorporate into their campaigns is to create dedicated landing pages (rather than just driving to their homepage).  This will dramatically improve conversion rates and decrease bounce rates. Users want to feel confident that they are getting the information they need when they click a certain ad.

That’s it for this edition of ‘Who Placed It Best’. Have two contenders you’d like to see go head to head? Be sure to mention in the comments or Tweet @WhatRunsWhere.


Topics: Who Placed It Best?


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