Split Testing 101: Optimize Campaigns with our Guide

Posted by Suzanne Kammer on February 25, 2016
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Not getting the clicks you want on your ads? Hoping for more conversions from your landing pages? It’s time to split test your banner ads and landing pages for optimal success. Stop wasting advertising dollars on campaigns that aren’t working. Split testing lets you leverage what actually delivers the results you’re looking for.

Our latest eBook, A Digital Marketer’s Guide to Optimizing Campaigns through Split Testing, is exactly what you need to run successful campaigns this year.

In this eBook, we’ll answer questions like:

  1. What is split testing?
  2. Why should I care?
  3. What can I test?
  4. How do I get started?

split testing

This informative guide will show you how you can split test different elements of your ads and landing pages to find what resonates best with your audience. Uncover the foundations of an ad that generates the most clicks from your target audience. Discover what works and what doesn’t when it comes to converting your site visitors from your landing page.

Our guide takes you through multiple examples from recognizable brands to give you some inspiration for your own split tests that you can start running today.

Don’t miss out on key opportunities to yield optimal results for your campaigns this year. Download our eBook now and start split testing today.

BONUS: Our Split Test Guide comes complete with a Reporting Sheet created specially by WhatRunsWhere to help you keep track of your split tests and measure your results.

split testing



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