The Move to Mobile

Posted by WhatRunsWhere on November 5, 2013
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Attention spans beware. Distractions are everywhere.

Everyone and their mother now have a smartphone.

Well, not quite. But it is predicted that by the end of 2013 one in five people on earth will have a smartphone.

Check out some mind-blowing facts about the move from desktop computers to smartphones and tablets in this illuminating infographic…

As you can see, technology preferences are changing.

People simply can’t put their smartphones down. The average person is spending just under two and half hours each and everyday on their smartphone checking emails, playing games, socializing, or surfing the web.

By the end of 2013 over a billion smartphones will be floating around the world following an almost 50% sales increase during Q2 of this year.

Very quickly more and more people are turning to use their handheld mobile devices over their desktop and laptop computers, simply because it’s more convenient.

The proof is in the pudding – smartphone sales officially surpassed PC sales in 2013.

And while tablets were only introduced three short years ago, their sales numbers are quickly rising as well. In just one year, tablet penetration doubled from three to six percent! It is said that one in seventeen people will own a tablet by the end of this year.

This rapid move to mobile has had many unprecedented effects on daily life, including (and especially) the way the consumers consumes.

Mobile marketing statistic from 2012 show that 79% of smartphone users used their phones to help with making purchasing decisions and a whopping 74% actually made a purchase as a result. The stats also show that 16% of mobile users made a purchase in response to a mobile marketing offer.

These stats lead to a very important question: Are YOU taking advantage of mobile marketing?

If after all this vital information your answer is still ‘NO’ here are some more critical facts about your customers that just might change your mind…

You know those trusted search engines that everyone seems to turn to when trying to decided who, what, where, when and why to buy? Almost 40% of those searches took place from a mobile device in 2013. In fact, it is predicted that by 2015 smartphones and tablets will become the primary outlet for search engines.

It doesn’t just stop at the search engines, folks. If you are still using a traditional computer to check your email and engage on social media, you are apart of a dying breed. Research shows that smartphones account for 75% of email opens, 60% of Facebook posts and 90% of Tweets .

Don’t worry TV; we didn’t forget about how mobile devices are stealing your audience.  That’s right, add television to the list: one in three people use their tablet more than they watch TV.

Still not convinced that mobile marketing could help your business to reach even more customers?  Then you may be able to find more of your audience here.


Topics: Online Marketing, Marketing, Mobile, Mobile Marketing, Advertising


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