Marketers: Are you taking advantage of mobile advertising? If not, it’s time to get on it.
The industry of mobile marketing has seen tremendous growth over the past decade. From text message marketing to QR codes to location-targeted ads – the advances in mobile strategies have been nothing short of incredible.
A study released by Mobile Marketer shares that mobile marketing grew into a $29 million industry in 2013 and is predicted to reach $50 million in this upcoming year.
As the global penetration of smartphones (22%) finally surpasses the number of people who currently own a PC (20%) it’s time for online marketers to recognize the fact that more and more people are turning to their phone over their computers to use the internet.
If you strictly advertise to desktops, you’re simply cutting your audience reach short.
Here are some revealing stats to keep in mind for mobile marketing in 2014… [Scroll down for Inforgraphic]
- The average person looks at their phone 150 times per day.
- Americans spend an average of 158 minutes every day on their smartphones and tablets.
- The U.S. has over 60% wireless penetration
The State of Mobile Advertising:
- Mobile drives 23% of paid-search clicks
- US ad spending in 2013 reached $9.6 billion
- 59% of mobile users are as comfortable with mobile advertising as they are with TV and online ads.
- 64% have made a mobile purchase after seeing a mobile ad but nearly 74% haven’t received mobile ads from their favorite brands
- 53% of the “on-the-go” US audience is willing to exchange information for more relevant content and better information including mobile deals
- 48% of email is now opened on a mobile device
Apps VS Mobile Websites:
- 85% of mobile users prefer mobile apps over the mobile Web.
Breakdown of Business Mobile Presence
Click Through Rate (CTR) by Mobile Device:
- Android: 1.1%
- iPhone: 1.7%
- IPod Touch: 2.2%
Why you need to take advantage of mobile marketing:
- 37% of consumers believe a majority of mobile sites are tough to browse.
- If your mobile site isn’t working correctly, 46% of those who visited your site will NEVER return again.
- 80% of smartphone owners want more mobile-optimized information while shopping.
- Only 25% of companies have a mobile strategy