How Mobile Advertisers Can Get An Edge On Their Competition

Posted by WhatRunsWhere on May 27, 2013
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We recently posted on How Agencies Can Spy On Their Competition In 5 Minutes so this time we are continuing the conversation with a focus on how mobile advertisers can get ahead of their competition.

If you know the enemy and know yourself, you need not fear the result of a hundred battles. ― Sun Tzu, The Art of War

The Problem:

Think of how your company is currently gathering competitive intelligence especially in mobile, a new territory that many are just beginning to dive into.  More than likely you are doing one or all of the following: subscribing to your competition’s mailing list, reading their blog, trolling social media, Googling them and/or attending trade shows.  While these tactics will definitely help you gain insight, it involves tedious work that isn’t a good use of anyone’s time and money – plus now you have to worry about how to make use and interpret all this data!

The Solution:

We always knew mobile would take-off and play an increasingly larger role for companies, so we created our mobile competitive market analysis tool to provide ad intelligence that brings clarity and understanding to mobile advertising. Here’s how we do it…

Using the Big 5 Banks as an example, we get the inside scope on what competitors like TD and BMO are doing in their latest marketing efforts.  What we offer is a robust view into their ad campaigns so you can see exactly which banner and text ads they are running.  Oh, did we also mention that we are the first company to offer Android in-app intelligence?


Seeing what your competition is advertising is certainly helpful but now you can also find out where they are advertising by traffic sources.  Filter by mobile network, date, country and device.  This is an excellent feature if you are not familiar with all the media buying options and/or need to find new places to advertise.


Get placement suggestions and access to your competitor’s landing pages.  See what’s working for them and use it as inspiration to improve upon your existing and future campaigns.

Gather useful demographic information such as age, gender, education, etc. so you can prepare in-depth reports for management and your clients.


WRW is all about providing competitive intelligence software to uncover insights into your competitor’s campaigns and give your team the edge in mobile media buying.  Keep up to date and always be one step ahead with our real time updates.  Learn from the mistakes and successes of your competitors so you can save time and money!  Start arming yourself with knowledge – our 7 day trial offer is just $1!   




Topics: Mobile, Competitive Intelligence, Advertising


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