Married To Affiliate Marketing

Posted by Admin on September 30, 2013
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The following post was contributed by Wendy Kam Marcy, our Marketing Manager. It was originally published in the FeedFront Magazine (Affiliate Summit East edition in August 2013).

Affiliate Marketing Geofferson 1

My husband, Geofferson has been in the industry for 8 years (as an Affiliate, Affiliate Manager and a Director of Affiliate Marketing). Getting exposure to this fast and furious industry has brought us both unexpected challenges, pitfalls and joys. I learned valuable lessons to apply to my own life and our marriage found balance between Google slaps and wearing many white hats.

Things I didn’t know I had signed up for when I said “I Do” to marrying an Affiliate Marketer:

  • Living life in IST (Internet Standard Time) means pings at 2am from International Affiliates.
  • Date nights were interrupted because tracking went down or there was a pixel to be placed.
  • Hotels were booked based on who had the fastest internet.
  • He was chained to the “golden handcuffs of freedom” – he had freedom but he was also shackled to being always plugged-in.

But it wasn’t all work – there was some play! I gained a new circle of friends. Vacations were scheduled in or around conference cites so we got to explore lots of new places.  I was exposed to the world of entrepreneurship and discovered success came in many forms.

Three lessons I learned from affiliate marketing that I applied to my own life and job:

1) Failing is ok, really! Being told “no” was a scary thing so I stayed in my comfort zone and did things I knew I was good at. Seeing affiliates juggle all sorts of risks helped me conquer my own fears. It boosted my confidence that there are unconventional ways to make money that doesn’t involve being in a 9-5 corporate rat race. I had to “unlearn” things, overcome practicality and get over my “what if” fears. As a result, I co-founded a women’s lifestyle blog in 2010 and now it generates a healthy 5-digit annual side income.

2) It rekindled my creativity flame that was needing fuel. At work, I drowned in reports and became obsessed with a perfect delivery. Affiliate Marketers, on the other hand, run with their ideas (no matter how crazy!), there is a lot of rinsing and repeating before nailing a campaign. The key was to just start doing.

3) Do things for the right reason and have a long term outlook. In 2008, I witnessed the boom of the industry and then the shift in 2011. Those who were passionate about their work and focused on sustainable opportunities continued to thrive, while many networks and affiliates failed because they focused on what was working.

It’s beneficial to expose your spouse to the world of affiliate marketing…

Invite them to some casual networking during a show like Affiliate Summit or a local meetup. They’ll get exposed to the diverse array of people (including other spouses) and learn the lingo. The ROI will be more support at home when you are back at the keyboard monitoring those conversions!

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Topics: Affiliate Marketing

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