Who Placed It Best?: MailChimp VS Constant Contact

Posted by WhatRunsWhere on August 28, 2014
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Email marketing has been around for over 20 years and is still one of the most effective tools for turning leads into dollars.  Statistics show that for every $1 spent on email marketing, the average return on investment is $44.25.

Two of the most popular email marketing solutions on the market are Constant Contact and MailChimp.

Take a look into the ad strategy behind these two email marketing solutions to see who placed it best …

Constant Contact

Prevalence Score: 44,272

Top Ad:Constant Contact Top Ad

Adstrength Score: 534,926 pts.

Top Traffic Source for this ad: the-boneyard.com (Over a year on this traffic source!)

Landing Page for this ad:Constant Contact LP copy

(Note: Landing page is their homepage)

Top Mobile Ad:Constant Contact Mobile Ad copy

Adstrength Score: 248 pts.

Top Mobile Traffic Source for this ad:  hkexporter.net


Prevalence Score: 27,849

Top Ad:MailChim Top Ad

Adstrength Score: 92 pts.

Top Traffic Source for this ad: mediapost.com

Landing Page for this ad: MailChimp LP

Top Mobile AdMailChimp Mobile Ad

Adstrength Score: 196 pts.

Top Mobile Traffic Source for this ad:  technologyreview.com

The winner of this round: MailChimpWPIB_email-winner

While both of these email solution competitors both have similarly strong media buying strategies, MailChimp’s dedicated landing page and clever mobile ad campaign made them the winner of this round.

It is proven brands that use dedicated landing pages have higher conversion rates than those who do not. Matching the landing page message to that of the ad that they clicked helps to keep consistency in your campaign and your call to action.

As well, many marketers on the go may be researching their email marketing solutions options from a mobile device. Therefore, MailChimp’s campaign helps them to both maintain their presence in the mobile space, and promote the option to manage your email marketing from your mobile device.

That’s it for this edition of ‘Who Placed It Best’. Have two contenders you’d like to see go head to head? Be sure to mention in the comments or Tweet @WhatRunsWhere.


Topics: Who Placed It Best?, Email Marketing, Strategy


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