Insights & Analysis: Online Travel

Posted by WhatRunsWhere on December 11, 2014
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report-dec2014
The holiday season leads to many people daydreaming of travel.

Whether it’s to the beaches of an exotic destination, or the cozy living room of a distant relative – flights and hotels are getting fully booked by the second.

These exciting holiday trips can be booked from anywhere at any time, thanks to the ease and convenience of online travel sites. Travel sites see a huge share of their profit from this time of year, which can be attributed to the fact that during Christmas and New Year’s, the number of long-distance trips planned increases 23% (as reported by the U.S. Department of Transportation).

With top travel sites aggressively competing for consumer attention this time of year, we just had to dive in and explore their ad strategy.

 

 

CLICK HERE to look at the display and mobile strategies behind the top online travel advertisers – Booking.com, Airbnb.com, Travelzoo.com, Bookit.com?

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Topics: Industry Reports, Display Ads, Insights & Analysis Reports

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