Is Humour an Effective Strategy on Social Media?

Posted by WhatRunsWhere on October 17, 2015
0 Flares 0 Flares ×

I recently explored the social media strategies of top brands that are using humour at the forefront of their content strategies to determine if it’s an effective way to build a strong social presence and following.

The results?

Companies that strategically incorporate humour into their strategies to resonate with a specific target market, re-position their brand or stand out from the competition  have gained large social followings and a captive, engaged audience. Why is this important? Attracting followers on social media, particularly ones that are actively engaged, gives you access to consumers that want to see your content; making them strong, qualified leads.

By finding ways to relate products to trending topics, viral content, and punny memes, the following brands have made valuable connections with audiences while clearly communicating their brand personality.

Check out how these top brands are creating some major buzz with humour below:

White Castle jumped on the opportunity to promote their beef products after recent Twitter feuds broke out between Meek Mill vs. Drake and Taylor Swift vs. Nicki Minaj. Feuds, I should mention, that garnered a lot of attention on social media.

1 White Castle Image 1(Source: White Castle Twitter)

Clorox uses a humorous social media strategy to bring their bleach products to life. They tap into trending hashtags like #WineWednesday to drive home the use of their products.

3 Clorox Image 3(Source: Clorox Twitter)

We’ve also seen humorous brand content become viral sensations; giving companies some major digital exposure. One example of this is Clash of ClansRevenge commercial that aired during the 2015 Super Bowl. The ad spoofed Liam Neeson’s notorious Taken character, which evidently caused a viral laughing fit as the Youtube video garnered more than one million shares and 75 million views.

7 Nissan Image 7

Finally, brands like Taco Bell have used humour in social media to tap into a lucrative, digitally active target market; millennials. Their Instagram content is flooded with user generated content and generationally targetted taglines and trends.

   10 Tacobell Image 10   11 Taco Bell Image 11
    (Taco Bell playing off popular millennial phrase ‘hot mess’)        (Taco Bell using emoticons to communicate brand message)

So what’s the recipe to success when it comes to using humour in social media for these brands? After my analysis, I summarized their success stories into 4 Reasons Why Humour Works on Social Media.

Read the full article here so you can understand why humour works for these brands and what you can learn if you’re considering injecting humour into your social content.


This entry was posted on by

About WhatRunsWhere

WhatRunsWhere is a competitive intelligence service for online media buying. We help you buy more intelligently for your campaigns, discover new traffic sources, and keep an eye on what your competition is up to – all in one amazing package. Connect with us on Twitter, Google+, or Facebook.

Topics: Digital Advertising, Social Media, Content Marketing


Leave a Reply