The cosmetic industry has a long and colorful history when it comes to advertising. Back in the 17th and 18th centuries, European newspapers would place ads for face and hair whitening powder.
Today cosmetic brands continue to dominate television commercials, own spreads in magazines and are aggressively tapping into mobile.
This month, we take a deeper look into the business of beauty and the 4 key players who battle it out with powder puffs and mascara wands.
Click HERE to uncover the display and mobile strategies from L’oréal Paris, Covergirl, Maybelline and Revlon…
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