Who Placed It Best? NEW Competitive Advertising Intelligence Series

Posted by WhatRunsWhere on April 8, 2014
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WPIB_streaming

How do you monitor what your competition is up to?

Let’s face it: At the end of the day the customer can and will only pick one brand to buy from. Will it be you or your competition?

This is why competitive market analysis is so important —so that you can keep beating competitors at their own game.

‘Who Placed it Best?’ is our new blog series where we will be placing competitive advertising examples head-to-head to see which has the stronger ad strategy.

We will be featuring  two competing advertisers and comparing various factors such as…

  • Banner ads (creative, copy, split tests, etc.)
  • Media buying strategies (which ad networks, traffic sources, etc.)
  • Overall prevalence as an advertiser
  • Landing page strategy
  • In-App and mobile presence

For our first post of this series we will be comparing two highly prevalent competitors from the video streaming industry: Netflix vs Hulu …

Netflix  

Prevalence Score: 3077

Adstrength: 691,108 points

Ad placement: Running on strategypage.com for 400 days

Top Ad: 

Netflix Top Ad

 

 

Hulu

Prevalence Score: 9,452

Adstrength: 3,867,427 points

Ad placement: Running on campblood.org for almost 2 years

Top ad:

Hulu Top Ad

After comparing these two advertisers, it’s clear that Hulu is the winner of this round!  Overall they held a much high prevalence score, which is one of our key metrics identifying the success of an advertiser. As well their top ad had more than 5 times the Adstrength score.

WPIB_streaming-winner

Have any suggestions for two advertising contenders you’d like to see analyzed? Feel free to nominate them in the comments or by tweeting @WhatRunsWhere.

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Topics: Who Placed It Best?

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