4 Tips for Gearing Up Your Advertising for Holiday Season

Posted by WhatRunsWhere on November 12, 2013
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4 tips holidays ads

December is fast approaching and once again, it’s that most wonderful time of the year.

As you know, the holiday season is a critical time for most businesses and their marketing strategy.  Small to medium sized retailers can see up to 40% of their annual sales come through the last two months of the year.

With consumers giving their wallets a workout, it’s up to your business to stay on their minds when it comes time to buy.

This year holiday spending is expected to jump 11%! What will you be doing this holiday season to drive up your sales?

Just in case you’re scratching your head, here are 4 must-try-tips for boosting your holiday advertising this season…

1.    Social Media Promotions

Social Media channels are playing a huge role in our holiday purchasing decisions these days.

Consumers are heading over to their favorite social media sites to browse, compare and research what they should be gifting this year. In fact, 71% of consumers will be making their holiday purchasing decisions based on social media referrals.

Be sure to experiment with multiple social platforms. Did you know that Pinterest will be used by about 60% of women to build their gift-buying list this year? Make sure to ‘Pin’ your best products and deals to your company’s Pinterest boards!

According to Facebook’s internal data, posts that include a photo album or a picture generate about 180% and 120% more engagement than the average post.  You can also use Vine to record a teaser to promote your products visually.

Don’t forget—word of mouth is still the most powerful marketing tool. With it now being available online, it is more important than ever to keep a stellar online reputation. Try asking a few of your best customers to share their experience online.

2.    Holiday Themed Marketing

Seasonal marketing is a one of the best opportunities your business will get to put yourself in front of your customers; past, present and future.  It’s the perfect dose of context your marketing craves. It’s much easier to pull off than one might think.

Here are few different campaign promo ideas…

  • Holiday Blog Posts – share some great holiday tips with your audience (Cough, Cough)
  • Send some festive Holiday Cards—a virtual ecard can be easily sent, or maybe try adding a personal touch with a snail mail greeting card
  • Give the gift of Free Shipping, time sensitive discounts or a limited edition bonus gift to encourage buying.
  • Promote a fun and engaging Holiday Contest
  • Don’t forget Boxing Week and New Years—promote those big savings!

Building up your marketing with seasonal bits and pieces is great way to keep an audience engaged.

3.    Launch a Paid Advertising Campaign for the Holidays

Maintaining your ranking via SEO is tedious work and time consuming.  So supplement your campaign with paid advertising (PPC) to help strengthen your search engine placement with a lot less effort, in a lot less time.

It has been found that 50% of people clicking though to retailers sites from paid ads are much more likely to buy than those who clicked through organically.

  1. 4.    If You Haven’t Already… Start NOW!

If you haven’t already prepped your holiday marketing strategy, this next stat might sting a little: 40 percent of consumers began their holiday shopping before Halloween.

Haven’t started yet? Don’t stress! Just follow these helpful holiday marketing tips and you will be well on your way.

From WRW, we wish you a Merry Marketing Season and a Happy ROI!


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About WhatRunsWhere

WhatRunsWhere is a competitive intelligence service for online media buying. We help you buy more intelligently for your campaigns, discover new traffic sources, and keep an eye on what your competition is up to – all in one amazing package. Connect with us on Twitter, Google+, or Facebook.

Topics: Optimization, Online Advertising, Social Media, Adwords, Advertising, Content Marketing


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